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Top Web Design Mistakes that can Kill SEO

The undeniable fact is that the best website is designed for both users and search engines. It means you should not sacrifice beauty over functionality, or vice versa. A site lacking with SEO components doesn’t generate direct traffic. SERP giants like Google, don’t give a good rank to the sites lacking SEO functions.

Let’s discover the web design mistakes that can destroy your website SEO.

Splash Pages

Designers need to focus on both the design and the SEO since the time they start designing. Starting a site with an intro screen and little relevant content is an SEO killing practice. Creating an entry page holding a big graphic and only one link can tell Google and other search engines that the page is just an E advertisement poster. An SEO friendly site holds content on every page, even the homepage. It is must to showcase your best offers including content on the homepage.

Too Many Images with Little Content

It is true that pictures tell more than words but it doesn’t mean you give priority to only pictures. SEO is based on content marketing, so the site should have enough space to feature content. A site that contains primarily images or worse flash with little content, search engines don’t index the site. Carefully balance between images and content. Add the graphical elements that make the site appealing but at the same time, manage the content. In case, you don’t care about people finding you on search engines, feel free to add eye-popping flash design to show brilliance.

Slow Page Loading

Do you know that a site which takes more than a usual time to load has higher bounce rate? Using heavy graphics and poor coding with large images and videos can slow the loading of a page. This is also considered the death of SEO for the particular page. Speedy the page load time is necessary for optimization. Google has clearly stated that page load time influences the site rankings. Faster loading makes visitors happy and happy visitors are what Google is.

Images make a page more attractive but while adding an image to a page careful with the size of your media files. Including large images or videos can lower the browsing speed of the page. To monitor the site loading speed, use Google PageSpeed Insight Test. It will tell you the images Google is taking too large on the page.

Ineffective Page with Poor Title & Image Naming

Under SEO techniques, it is utmost necessary to give a name to the image so that search engines can crawl it. Every image of the site should have a name. Give a unique title to the page and the URL. The titles, URLs and alt tags for each page should be unique with unique content. The page title should be meaningful and fit to the design. There are some other tools to use to analyze the size of images. After analyzing the size of images, compress them and reload them.

Popups

The idea of adding PoPups is cool. Web designers often add popups to web pages. Recently, Google has warned to not to use popups and intrusive interstitials. Today, Google counts mobile browsers. When popups are used for sites, it appears before the visitors enter to main content. It impacts not only SEO but also UX. Organic traffic is declined.

Infinite Scroll

The popular web design technique can impact the performance of SEO if it is done incorrectly. The scrolling helps to load more content. If the pagination is setup incorrectly, search engines fail to crawl the particular page. Infinite scrolling is supported by the search engines. Follow the instructions that Google Webmaster blog carefully. Don’t compromise between design and SEO.

There are many web designing companies who are currently serving latest technologies to design website in a unique way. But are they aware of the facts that could hamper ranking factors? In a city like Kanpur in India, we, the Pearl Creation Technologies, is one of those website designing companies, who has a team of talented web designers. We not only design according to your business need, but also keep the search engine ranking factors in mind, so that your business could get optimum result on SERP. We regularly keep an eye on Panda updates to keep the site designing accurate and friendly to search engines. Also, all types of precautions are maintained to make the site friendly to SEO.

Visit www.pearlcreation.com/design to get a clear view of our web design service. You can also call on (+91) 7897 88 44 88 for a free consultation for your website.