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7 Kinds of CTAs Your Website Should Have

Do you know what helps a person in taking the next step after visiting your website? It is a call to action (CTA). This acts as a prompt that tells a site visitor to take some particular actions. This is certainly a very important element of a web page. Without it, a visitor may not know the next step to take to buy something or sign up for a newsletter and is likely to leave the website right after checking the site.

But is the same call to action right for everyone? The answer is big resounding no. There is no single size fits all solution for CTA. If you have numerous people looking at your site - visitors, buyers, leads, promoters etc. - and your aim is to make every group do different things, you cannot serve all the same CTA to accomplish those different objectives.

So, what are the right CTAs for businesses? That is what we are going to share in today's post. Being associated with the renowned web development company in Kanpur, India, we have gone through countless websites and after thorough research, we have listed 7 most effective CTAs that work great. Without further ado, let's start the discussion.

1. Form Submission

To convert your site visitors into leads, help them in doing 2 things - filling out a form and submitting their information to your contact database.

Create a form where the user can put their name, email id etc. and put a submit button at the end of the form. To make this process more actionable, you can give some lucrative marketing offer in the form instead of putting just a “submit” button. Tell the visitors with the CTA button what advantage they can get in return of submitting their contact information.

For Example: “Download Your Guide”

2. Read More

Attract your homepage viewers to click on a particular feed of content by featuring a few portion of your content followed by the “read more” call to action. This way the traffic will not stick to the home page only. Your site’s inner pages will also get traffic.

3. Discover a Product / Service

When people take interest in learning about your business and offers, you should make the process of finding these information as easy as possible. And here comes the important role of product or service discovery call to action.

For Example: “Request A Demo” or “See The New Features”.

4. Social Sharing

This encourages people to share a content across social platforms. Include social sharing buttons in right places, like blog posts etc. The best thing about this type of CTA is that it is very easy to be customized.

5. Lead Generation & Nurturing

Lead generation CTAs help you turn your site visitors into leads. Put this kind of CTA on the places where the most number of visitors usually stay present. Create it with eye catching design. Through this CTA tell your visitors exactly what to anticipate when they reach the landing page the CTA points to.

For example: “Download ebook”, “Download Quotes” etc.

After getting the leads you need to turn them into customers. To make this process easier, nurture your leads. Attract them with more offers that are aligned with your product offering.

For example: “Free Demo”, “Start Your Free Trial” etc.

6. Sales Focused

This type of CTA helps you turn your leads into customers. You can place them at the end of any post, product page or service page. At these places, prospective customers mostly visit.

Example: “Contact Sales Team”

7. Event Promotion

If you want people to attend your upcoming event, create a CTA and put it in the right place of your site for promotion.

For example: “Book Your Ticket”, “Register For (your event name)” etc.

Hope now you have realized the importance of CTA in a website for increasing conversion. So, what type of CTA you are going to add to your website? If you have any other kind of CTA already in your website feel free to share here.

Trust Pearl Creation Technologies, in the website development industry in Kanpur and contact our professional from here to get all things done without any hassle.