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Common Logo Design Mistakes to Avoid

A logo for a company is arguably an important aspect of branding. It is intended to present the personality of a brand and reveals much about it. A logo which keeps people in the puzzle and difficult to recognize is something pointless to have. Remember, you are designing a logo for not yourself but for clients. With this in mind, let’s take a close glance to common mistakes to be recognized in designing a logo and why they don’t work.

Depending on Raster Graphics

We have entered into the mobile generation, so it is must that your logo scales correctly on multiple devices. It should not go blurred or inaccurate. Avoid pixel issue by avoiding raster graphics. Bitmap is no more in trend. Designers are using vector graphics which has no pixel issue so the result you get is accurate no matter what is the screen resolution. Even if you are working with more traditional graphics, avoid raster. They produce blurred results when you would like to feature the logo on larger formats like billboards. HTML5 with SVGs (scalable vector graphics) can be considered.

Following Trends, Gimmicks & Fad

We people have the habit to follow the latest trends. But in all aspects, you cannot walk with the latest trends or gimmicks. Your logo design is something that shouldn’t be changed from time to time just because the trend is changing. Designing of a timeless symbol helps set recognition. There are many examples where ageless logo design is performing well. You all know about “Skype”. The instant messaging app was designed in 2006 and it has not changed yet. This is a timeless symbol. There are many examples you can go through online.

Using of Font with Over-Excitement

Playing with fonts is exciting but don’t get over-excited. A bad pairing can make the look silly and spoil the overall look. The font selection is based on the company for which you are designing and how the font will work with the overall design. Discussion with the company is necessary to learn how formal the font style they want. Don’t use too many fonts. The ideal design uses not more than two font styles.

Copying Design

Designing a logo shows how creative you are. It is not something that you will copy from others. Other brands are analyzed to get inspiration and ideas rather than copying them. There are some symbols which are the copy of successful brands. Designers actually make a few changes like colour and font style to give uniqueness. It is a bad practice that should be avoided. Copying comes under copyright issue for which you may have to face legal action. Be careful about maintaining uniqueness.

Complicated Design

One character can create magic. One of the best examples of it is Macdonald symbol “M”. People hardly take seconds to recognize the brand. So, the thing is to make your symbol design simple yet attractive. If you make the design too complicated, you will be hardly recognized by your logo. A clever design is simple and easy to remember. It has some essences like not more than 2 typefaces, minimal colour and not too many words.

Overly Literal

Designing a symbol doesn’t mean that it is a diagram or instructional drawing. A great logo has a theme but doesn't need to accurately illustrate. It is always good to keep your design simple, memorable and creative. You can express with words only, images only and images along with words. There are different ways to represent your logo, but avoid overly literate.

Designing on Your Own

You are running a business it doesn’t mean that you can do anything on your own. Designing a symbol is an easy task.

Hire us as we can meet your expectation to offer your dreamed logo at its best price. We are one of the renowned logo design company in Kanpur, having a team of creative and experienced logo designers who work on your dreamed symbol. What does make it the best logo designing company in Kanpur, India? It is to design the logo after understanding your business, know your audience and learn about the brand persona inside out. Our company believes in designing simple yet memorable logos.

To get more details on our affordable logo designing solutions, browse www.pearlcreation.com/logo-design today.