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Guide to Implementing Local SEO Strategies for Holiday Season

The personalization of Google search results is ever-increasing. Over the past few years, this signifies that the location from where a person searches matters a lot.

With the holiday season is approaching, an important challenge for the retailers is to ensure their visibility in local search results so that they can woo the visitors to their physical stores.

Have you planned any holiday strategy for your business yet? If you have not, then no need to panic. It is not too late to take advantage of the extra traffic that could come to your way if you have a strong presence in the local search result.

Before sharing the tricks by which you can improve your local SEO practices this holiday season, let me first tell you what local SEO actually is.

What Local SEO Is

Local SEO makes it easy for a local business to get found by the customers who search for information about that company online, either when they search particularly for that company or for any business that offers specific products or services nearby them.

Local search results can be personalized by including a Google map-pack. This map usually appears at the top of SERP, displaying top Google My Business listings of relevant companies to a person’s search query. Local SEO is about making attempts to provide a My Business listing the best opportunity in grabbing the top position in the map-pack.

Tips & Tricks for Improving Local SEO

Being associated with a renowned SEO company in Kanpur India and having 10 years of experience in the industry, I can tell you the most effective local SEO strategies that will help you drive huge traffic and increase conversion this holiday season.

So without further ado, let’s talk about it point by point.

Make Sure Your Google My Business Listing Is Verified & Have Correct Information

Your business should be listed on Google Maps. It needs to be verified before appearing in Google Map search results. The information you provide in the listing should be complete and accurate. Are you already listed on Google Maps? Then update it with needed information if you have extended opening hours especially for holiday season.

Create & Manage Business Citations

Search engines utilize external references or citations as important factors in their local ranking algorithms. These citations are the mentions of your company name and address on other sections of the web. The greater number of correct and authentic citations your business has, the higher local ranking positions it can get.

Ensure Your Holiday Offers & Promotions Are Creative

Using holiday keywords to optimize your website for organic search is a good practice. This means posting holiday content on your blog page and using holiday keywords on your site’s homepage via promotions. There is no doubt that website optimization for holiday season is great, but you need to make sure your promotions are something that your visitors really want. You really need to be creative.

If you feel confused about what to offer or do to stand ahead of the rest during the holiday season, ask yourself what part of the holiday spirit is your choice or related to your business, and what you would like to make happen in that period. After that, you can focus on in which way you can make that come true for your customers.

Let me give you some examples, like creating a Christmas giveaway campaign shared via leading video platforms, creating holiday hashtags to increase engagement in social platforms, starting any contest, having a countdown on your website’s homepage to a particular event or promotion etc.

Update Your Website & Social Profiles With Holiday Special Images

The cover photo of your social profile or the background photo of your website is the first thing people see when they visit your website or social accounts. If you are working hard to optimize your local presence for the holiday season so that you get more clicks, where the people click should also be matched with the holidays.

Promote Reviews

Another great way to stand ahead of your competitors is having aggregated star ratings that appear next to your local business listing. Positive reviews increase click-through rate. So ask your customers or visitors what they feel about your products or assistance. If they are satisfied with your products and service, ask them to leave positive reviews for your business.

So, what is your take on this? Do you have any more strategies for improving local SEO efforts? Feel free to share with us.