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Topmost 8 Social Media Techniques of 2016

As Google’s algorithm is changing day by day, links are losing its value and Google is giving importance to only three main concepts which are visitors to your site, quality content and brand promotion. Social media can surely improve your search rankings as well and can fulfill all the demands required for Google.

But most of the people ignore social media strategy and focus on collecting the links from high Page rank sites but they do not know Social media activities are equally important as SEO. You need to know how social media attracts visitors and improve your SEO. Social interaction and sharing represents your company or services and people will get better understanding about your product and services. For example if you are providing digital marketing services in India, then you have to share various blogs or infographics that holds your brand name, services and links. So that people come to know exactly what you are.

So, make your social media strategy today as it is a ranking factor which matters in search engine results. Clicks are important factor in today’s SEO and social sharing is the best practice that will help you to attract visitors and deliver more traffic. Let’s read the technique which will give you surprising results in online marketing industry.

1. Define your Business Goals:-

The first and basic thing is to set up your business goal. Discuss and think over your business needs and who your targeting customers are. Work step by step as too many goals will confuse you and you will not able to achieve even a single objective. For example, if you want to promote your brand, then focus only on brand awareness but if you are targeting the sales or traffic in spite of brand awareness then, make your strategy accordingly that targets lots of customers.

2. Complete your social media profiles:-

Sometimes, Google shows your profile links in search engine result pages and affect the position of your keywords. So, profile completion is very important to get popularity of your brand name. When we type any keyword such as “digital marketing company”, Google shows the links of Pinterest and Instagram on the top position in SERPs.

3. Attractive Title and variety of Post:-

Title can attract the customer and then they can click to read further. If title is not attractive, people sometimes ignores the post. So, to keep the people engaged in reading posts striking title is required. For example, you can write the title as “10 important points to remember to do SEO”. It is attractive as it creates curiosity in people to click on the post and know more about the points. Moreover, variation in post also matters a lot such as same type of post resist visitors reading it. So, you can include variations such as infographics, images, blogs, FAQs etc.

4. Social Media serves as a search engine:-

Social Media is now becoming the search engine as most of the people uses social media channels for their queries. For example if you are posting content related post, then people always discover your company’s content on twitter or Facebook etc. Moreover, it is necessary to optimize your post as search engine shows it on top rank if any social media updates come.

5. Grow your followers:-

As you grow more on connections and followers, you grow your brand as well. So, it is important to build your followers so that they are aware of your latest post.

6. Choose the best channels for your promotion:-

You need to analyze which social media channel is giving you more customers or productivity. Analyze and choose the best channel for your brand promotion.

7. Need to focus on Bing and Yahoo as well: -

Do not forget Bing and yahoo search engine. Bing is the second most popular search engine and has different strategy and algorithm than Google. So, keep focusing on Bing also.

8. Effort on Quality Content or Post:-

Quality matters a lot on site or in posting as well. So, need to focus on quality rather than quantity. Without great content, social media has no meaning. You can reach to the maximum customers by posting quality content.

In the present scenario, digital marketing service providers are focusing on the real time strategies that are not only confined within SEO, but also they are working on social media optimization spontaneously. Being in the industry since 2007, we are researching on social media strategies continuously to offer our clients the best performance on social approaches at reasonable package. We are quite sure that you will definitely get benefits by implementing above mentioned social media strategies and these will take your business to the top level.

Visit www.pearlcreation.com/emarketing to know entire package information also contact us for further reference.